Author

Michael R. Wade

Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Latest publications

The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in AI • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

Strategic use of AI in healthcare and pharma drives market advantage. Here’s how

July 10, 2025 • by Tomoko Yokoi, Michael R. Wade in Artificial Intelligence • 9 min read

The healthcare and pharmaceutical sectors are experiencing radical evolution through artificial intelligence, driving competition, and improving clinical outcomes. IMD's AI Maturity Index highlights effective approaches from industry frontrunners like Bayer, Medtronic, and...

Future environmental conservation and sustainable ESG modernization development by using technology of renewable resources to reduce pollution and carbon emission

Twin Transformation: How to stop treating AI and sustainability as separate challenges

June 5, 2025 • by Michael R. Wade, Konstantinos Trantopoulos in Artificial Intelligence • 9 min read

AI and sustainability are transforming the business landscape. In their new book, Michael Wade and Konstantinos Trantopoulos introduce the concept of twin transformation – a leadership imperative for companies seeking to remain...

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