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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

What Matters Most podcast

The youth backlash: Can business afford to ignore it?

3 hours ago • by Tim Quigley in What Matters Most • 2 min read

Young people are losing faith in the future. IMD's Vanina Farber explains why business leaders must rethink their role – and act before it's too late....

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AI maturity in consumer goods: lessons from the most successful firms  _3

AI maturity in consumer goods: lessons from the most successful firms

June 10, 2025 • by Tomoko Yokoi, Michael R. Wade in Artificial Intelligence • 8 min read

Leading consumer goods companies are strategically embracing AI across their entire value chains, creating unprecedented business capabilities and market differentiation. IMD’s AI Maturity Index reveals the strategies that separate AI innovators from...

More than a makeover: how L’Oréal aims to make sustainability glamorous

More than a makeover: how L’Oréal aims to make sustainability glamorous

June 9, 2025 • by Julia Binder, Esther Salvi in Best Practice in Sustainable Business Transformation • 8 min read

Dr. Kiri Trier, the beauty giant’s regional sustainability chief, explains her drive to change customer habits and make cutting waste, refilling, and recycling part of their daily bathroom routine....

The ‘Cola Wars’ of sustainability: How corporate rivalries can accelerate sustainable business transformation

June 5, 2025 • by Goutam Challagalla, Knut Haanaes in Industrials • 8 min read

As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in accelerating environmental action, while strategic collaborations can amplify the impact....

Future environmental conservation and sustainable ESG modernization development by using technology of renewable resources to reduce pollution and carbon emission

Twin Transformation: How to stop treating AI and sustainability as separate challenges

June 5, 2025 • by Michael R. Wade, Konstantinos Trantopoulos in Artificial Intelligence • 9 min read

AI and sustainability are transforming the business landscape. In their new book, Michael Wade and Konstantinos Trantopoulos introduce the concept of twin transformation – a leadership imperative for companies seeking to remain...

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The business case for living longer

Living longer is changing business. Carlos Cordon, Professor of Strategy and Supply Chain Management at IMD, explores longevity, retirement, workforce health – and what leaders need to rethink.

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