
Stop developing an obsolete AI strategy part 2: Enterprise risk
Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Heather Cairns-Lee, Eugene Sadler-Smith Published June 4, 2025 in Brain Circuits • 3 min read
Effective decision-making requires three types of intelligence:
Intuition can be defined as: “knowing without knowing how or why you know.” It’s not magic – it’s your brain processing vast amounts of information quickly, based on experience, pattern recognition, and learned expertise.
Like any skill or ability, intuition can be developed through deliberate practice. The more you practice, the more you will refine your ability to draw on and trust your intuition.
Allow your unconscious mind to process complex problems in the background (“thinking without thinking”). Sometimes, stepping away from an issue enables intuition to surface a solution more effectively than conscious deliberation. This is where intuition can lead to insight (where you ‘see’ the solution to a problem in a ‘lightbulb’ moment).
The next step is to increase awareness of intuitive signals by paying closer attention to subtle cues that the subconscious mind provides. Tune into intuitive messages using metaphors and images and translate them into clear, actionable insights. Further refinement comes from challenging and debiasing hunches and validating them with data, feedback, and previous experiences.
Once intuitive instincts become more recognizable, it’s essential to discern when they should be trusted. Not every gut feeling is reliable, and learning to separate authentic intuition from misleading impulses is a critical aspect of honing intuitive intelligence.
In a data-driven world, human intuitive intelligence sets great leaders apart by enabling them to act decisively, with uniquely human insight.
As artificial intelligence increasingly handles analytical tasks, your intuition becomes even more critical. In a data-driven world, human intuitive intelligence sets great leaders apart by enabling them to act decisively, with uniquely human insight.

Affiliate Professor of Leadership and Communication
Heather Cairns-Lee is Affiliate Professor of Leadership and Communication at IMD. She is a member of IMD’s Equity, Inclusion and Diversity Council and an experienced executive coach. She works to develop reflective and responsible leaders and caring inclusive cultures in organizations and society.

Professor of Organizational Behaviour at Surrey Business School
Eugene Sadler-Smith, Professor of Organizational Behaviour at Surrey Business School brings his deep expertise in leadership development and intuitive intelligence to the conversation, offering unique insights and actionable strategies for leaders, entrepreneurs, and professionals.

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