Ideas and inspiration
for business leaders

I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Three tools to break the deadlock in high-stakes negotiations 

April 10, 2026 • by Anna Cajot in Brain Circuits • 3 min read

Anna Cajot draws on the experience of former FBI agent Joe Navarro to overcome an impasse when you're locked in critical talks....

Continue reading
Generative-Engine-Optimization-GEO-1

Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

Latest magazine

Events

Book Club webinar

New IMD podcast

Research

Exclusive videos

I by IMD books

Coaching tips

Brain Circuits

Latest podcasts

Webinars

Webinars

Live events

Join our monthly webinars to develop your leadership skills and explore trending topics.

Learn more

Audio articles

X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience