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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Sustainability 2.0

9 hours ago • by Goutam Challagalla, Frédéric Dalsace in Sustainability • 10 min read • Audio availableAudio available

Innovation, value creation, and improved performance should replace ‘virtue signaling’ and ill-defined ‘purpose’, argue Goutam Challagalla and Frédéric Dalsace...

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Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

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