
Three ways in which CFOs can drive digital transformation
How CFOs can lead digital transformation by focusing investments, aligning strategy with execution, and embracing agile planning to drive resilience and growth....

by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux Published April 19, 2024 in Brain Circuits • 4 min read
Our research reveals that strategic questions can be grouped into five domains: investigative, speculative, productive, interpretive, and subjective. Each unlocks a different aspect of the decision-making process. Together, they can help you tackle key issues that are all too easy to overlook.
Here’s a brief rundown of the types of questions that make up our framework and how to formulate them:
Keep these five domains in mind. Consider addressing them in group meetings. In high-stress situations, it may be hard to cover all five kinds of questions, but awareness and involvement of more team members can help.
To reveal potential blind spots or over-reliance in your own question mix, we’ve developed a new tool: the leader’s question mix.

Professor of Strategy at IMD
Arnaud Chevallier is Professor of Strategy at IMD, Director of the Global Management Foundations program, and Co-Director of the Complex Problem Solving program. His research, teaching, and consulting on strategic thinking bridges disciplines to provide concrete tools to improve decision making and corporate problem solving. He has written two books: Strategic Thinking in Complex Problem Solving and Solvable: A Simple Solution to Complex Problems, co-authored with Albrecht Enders.

Professor of Marketing and Strategy at IMD
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.

Research Professor at IMD
Jean-Louis Barsoux helps organizations, teams, and individuals change and reinvent themselves. He was educated in France and the UK, and holds a PhD in comparative management from Loughborough University in England. His doctorate provided the foundation for the book French Management: Elitism in Action (with Peter Lawrence) and a Harvard Business Review article entitled The Making of French Managers.

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