Launching Soon! Leader’s Question Mix

The art of asking smarter questions

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A way to make better decisions is to ask better questions

In today’s fast-paced business world, asking better questions can mean the difference between success and stagnation. Unlike professions such as law or medicine, where practitioners undergo rigorous training, business leaders often find themselves navigating complex decisions without formal guidance on effective inquiry methods.

The “Leader’s Question Mix” is a groundbreaking tool developed by leading experts Arnaud Chevallier, Frédéric Dalsace, and Jean-Louis Barsoux and offering a practical framework for the five types of questions to ask during strategic decision-making: investigative, speculative, productive, interpretive, and subjective. Through extensive research and collaboration with executives, they’ve distilled invaluable insights into a practical framework for strategic questioning.

Join us as we unveil this game-changing tool designed to empower leaders and teams to navigate complexities with confidence and uncover new possibilities in every decision-making scenario.

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Arnaud Chevallier

Professor of Strategy

Arnaud Chevallier is Professor of Strategy. He helps executives solve complex problems and make better decisions under uncertainty. His research, teaching and consulting draw on empirical findings from diverse disciplines to provide concrete tools that prepare executives to manage the strategic challenges they face in today’s dynamic global marke…

Frédéric Dalsace

Professor of Marketing and Strategy

Frédéric Dalsace is Professor of Marketing and Strategy and Co-Director of IMD’s Leading Customer-Centric Strategies (LCCS) program. He focuses on two distinct areas – B2B issues such as customer centricity, buyer-seller relationships, and value management, and sustainability, inclusive business models, and alleviating poverty. He believes…

Jean-Louis Barsoux

Term Research Professor

Jean-Louis Barsoux is a Term Research Professor. He helps organizations, teams and individuals change and reinvent themselves. Barsoux was educated in France and the UK and holds a PhD in comparative management from Loughborough University, UK. His doctorate provided the foundation for the book French Management: Elitism in Action (with Peter L…

Leadership Question Mix - IMD Business School

HBR Article

The Art of Asking Smarter Questions

With organizations of all sorts facing increased urgency and unpredictability, being able to ask smart questions has become key. But unlike lawyers, doctors, and psychologists, business professionals are not formally trained on what kinds of questions to ask when approaching a problem. They must learn as they go. In their research and consulting, the authors have seen that certain kinds of questions have gained resonance across the business world.

by Arnaud Chevallier, Frédéric Dalsace, and Jean-Louis Barsoux

From HBR Magazine (May-June 2024)

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