Four things you can learn about retail from China
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
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Mark J. Greeven
Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program, and the Future-Ready Enterprise program, which is jointly offered with MIT. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across Asia and is a founding member of the Business Ecosystem Alliance. He is ranked on the Thinkers50 list of global management thinkers (2025, 2023).
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China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
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