Learning from the locals: how to innovate in China
By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market....
Author
Erik Walenza-Slabe
Erik Walenza-Slabe has worked with more than 100 companies in the areas of digital transformation, market entry, competitor benchmarking, innovation scouting, and investment due diligence. He is also a frequent keynote speaker in panels, conferences, and seminars on topics around the Internet of Things and enterprise digitalization.
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