Mark Greeven is Professor of Management Innovation at IMD, where he co-directs the Building Digital Ecosystems and Strategy for Future Readiness programs. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is a founding member of the Business Ecosystem Alliance. He is ranked on the Thinkers50 list of global management thinkers (2025, 2023).
Shein’s super-charged rise has lessons for fashion retailers around the world, say Mark Greeven, Patrick Reinmoeller, Mark Greeven, and Yunfei Feng....