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Brain circuits

Three things you need to do to play to win in Asia

IbyIMD+ Published 6 September 2021 in Brain circuits • 3 min read

It’s highly likely that the next big thing may come out of Asia. Innovation is moving faster than ever as the continent develops new disruptive platforms. Before you lead your team into the competitive Asian market, there are three actions you can take to prepare.

Stop competing in the dark

The big Asian conglomerates receive a lot of attention in the press but these are just the tip of the iceberg. There is a massive group of very innovative companies hiding in plain sight, in addition to millions of smaller businesses you may not have heard of that play critical roles in the supply chain and are generating new concepts all the time.

It’s important to discern who you are really dealing with including who is…

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