
Is your social media costing you? A trust test
With AI making it harder to tell what is real, leaders face growing skepticism. Here’s how to check whether people believe what you say about yourself and the organization. ...

by Rachel Polla Published July 4, 2025 in Brain Circuits • 3 min read
My father loves me, but when I first took the job, he kept telling me how he had always been the first to arrive and the last to leave. I kept thinking how “20th century” he was, so I decided to show him how, in the 21st century, “you can do it all”, i.e., work and have a life balance. What I hadn’t understood was his underlying message: he was expecting me to earn his trust by working hard; if possible, by out-working him.
In addition to earning the trust of your family forbear, you must understand the core values of the person you need to impress or make an ally of and prove to them that you share at least some of them; they will esteem you even more.
My father always told me he saw his mission as a father as staying on the lifeboat just a few meters away from his kids, ready to support us when we were hit by a wave. Of course, he could see the next wave coming. But as painful as it must have been for him – and even more so when it impacted the business he founded – he’d still let me charge straight into the wave. After all, we only really learn by making mistakes, don’t we? And every time, he was right there, helping me catch my breath and keeping me (and the company, incidentally) from drowning.
As an owner, never forget that you also made mistakes, but you also learned from them. Create a space where your successor can do the same – coached by you.

With a degree in international relations and 10 years’ experience in marketing, communications and finance, Rachel is the bubbly CEO of Forever Institut who loves to share her experiences and successes.

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