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Brain circuits

Three things businesses need to understand about Asia

IbyIMD+ Published 12 August 2021 in Brain circuits • 3 min read

Doing business in Asia can pose some challenges to those unfamiliar with the continent’s unique customer base. Before you get started, make sure you fully grasp these three broad stroke ideas you need to understand in terms of Asian innovation.


The term Asia itself isn’t reflective of the enormous diversity of the continent. It is necessary to identify where innovation is actually coming from and there are many different places. There is diversity even in the countries themselves so it requires a lot of sophistication to learn how to cater to specific needs of a region. This is one of the reasons why so many companies prefer to work with local partners.

Scale: While it’s obvious that Asia is a massive continent, it…

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