Four steps to building a future-ready organization

A flurry of upbeat data has boosted hopes that a global recession can be narrowly avoided – but organizations still face an uncertain future, with risks to financial stability being one acute concern. So, what can organizations do to become “future-ready” in what are still fairly turbulent times?

They need to constantly reimagine their core business while concurrently building new revenue streams for the future. Those organizations that balance these two priorities have a competitive edge over their rivals. Being future-ready means winning more in good times and losing less in bad times.

And in a recent webinar, IMD Professors Howard Yu and Mark Greeven spelled out the four key steps organizations should take to become future-ready using real-world examples.

Step 1: Delve deep into digital: mastering frontend and backend

Stressing the importance of taking these steps, Yu explained how, during the pandemic, there was a divergence in the fortunes of leading fashion…