How do you escape the inside-out belief systems common across companies?
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking....

February 26, 2026 • by Ivan Miroshnychenko, Knut Haanaes, Julia Binder in Innovation • 8 min read
Environmental policy doesn’t drive green innovation equally everywhere. Our research shows it falters in advanced economies, accelerates innovation in emerging ones, and relies on informal networks where formal institutions fall short....
Continue readingJuly 3, 2021 • by Seán Meehan, Charlie Dawson in Innovation • 3 min read
Customer-led strategies are proven to foster innovation, but how do you form one and sustain it? The first step is to eliminate inside-out thinking....
June 28, 2021 • by Louise Muhdi in Innovation • 2 min read
The key to innovation in rapidly changing times is to be able to keep up with the change. That means you may have to be willing to throw out your old models...
May 19, 2021 in Innovation • 4 min read
The head of Asia’s leading online travel portal is confident about the future...
March 10, 2021 • by Peter Vogel in Innovation • 4 min read
Ideas are not the same as opportunities. Starting a new venture requires time and effort. But this seemingly obvious statement has led to confusion among entrepreneurs and academics....
March 10, 2021 • by Michael D. Watkins, Janet Spencer in Innovation • 6 min read
Most major organizational change ends in failure. How can you beat the odds and be successful?...
March 5, 2021 • by Amit M. Joshi in Innovation • 8 min read
Television, video, DVD ‒ the big screen giants have adapted and survived many times before, but the rapid rise of streaming combined with enforced closure of cinemas is posing the biggest threat...
September 13, 2020 • by Knut Haanaes, Martin Reeves in Innovation • 1 min read
How can businesses systematically harness the power of imagination?...
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