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Brain Circuits

The questions that reveal your company’s culture

IbyIMD+ Published 5 July 2021 in Brain Circuits • 3 min read

Your customers ultimately decide whether your company is successful or not. Which is why most executives acknowledge that making their customers happy and earning more of their decisions should be their ultimate goal. But very few companies are truly customer-led. In our research we asked why a few exceptional companies manage to do it while the majority fail. We discovered the answer is to do with the shared beliefs of the organization. What are a company’s shared beliefs? The shared beliefs of a company are the unspoken assumptions within a group about what is rewarded, respected and valued – essentially the ways colleagues get ahead in the business. These beliefs tend not to be discussed overtly. They can be seen in subtle,…
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