Marketing in the metaverse: time to explore, experiment and learn
As the metaverse expands its business reach and gets hold of the public consciousness, how should CMOs position themselves to make the most of its exciting opportunities?...
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How to scale: Seven qualities of successful scale-up CEOs
Most startups will fail, but a few will achieve extraordinary scale. While there’s no silver bullet, being humble, identifying key metrics, and partnering with anchor customers are some of the traits that...
Time to start planning for quantum
July 28, 2022 • by Piers Clinton-Tarestad, Justin Ging, Denise Ruffner in Innovation • 6 min read
Quantum computing could arrive sooner than many leaders expect. They need to start laying the groundwork now....
The CEO guide to Cybersecurity, with IMD professor Oyku Isik
July 21, 2022 in Innovation • 1 min read • 
Podcast available
Öykü Işık helps businesses to tackle cybersecurity and data privacy. In this episode of ManagementCast she tells listeners what threats to look out for and why...
Drive hard into the future and don’t look back
July 6, 2022 • by Howard H. Yu in Innovation • 7 min read
The urge to return to business-as-usual must be resisted. Commitment to change and innovation is more important than ever, explain Howard Yu and his colleagues at IMD’s Center for Future Readiness...
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YouTubeHow to bring AI into your business, with Professor Amit Joshi
June 9, 2022 in Innovation • 1 min read • Podcast available
IMD Professor of AI and Analytics, Amit Joshi, explains how executives outside of Silicon Valley can implement Artificial Intelligence...
What does AI mean for management? With Professor Amit Joshi
May 26, 2022 in Innovation • 1 min read • Podcast available
Amit Joshi discusses the origins of Artificial Intelligence and why AI is important for businesses outside the tech sector...
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