How “nudges” can prompt changes in behavior
Acknowledging the importance of “nudging” on the informal networks that make up an organization’s central nervous system is important, as it is this central nervous system that needs to learn and adopt...
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Bettina Büchel
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She is Program Director of the Internet of Things program and the Strategy Execution course.
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Better together: build effective coalitions for sustainable transitions
Companies can’t change the world on their own. To accelerate sustainability transitions, organizations need to start collaborating with multiple system actors from policymakers to societal groups, customers, and suppliers. ...