How to thrive in uncertainty: Learn from the Olympics and UEFA
All organizations, no matter how big or successful, must learn to embrace continuous innovation to ride the relentless waves of disruption and changing consumer habits. ...
Author
Christophe Dubi
Christophe Dubi oversees the management of all aspects of the Olympic and Youth Olympic Games. He works in collaboration with partners across the Olympic Movement with a mission to ensure the Games remain among the world’s premier sporting events and leave a lasting and meaningful legacy. He has written and lectured extensively about sports management and his vision of the Olympic Games and their unique contribution to sport, the economy and culture.
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