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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Hit the pause button so you and your team can fast forward

June 5, 2026 • by Uwe Napiersky in Coaching Corner • 6 min read

Explore Jan's journey of leadership self-discovery to enhance team trust and foster a collaborative workplace....

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Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

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Rethinking sustainability: Why customer value comes first

A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability scalable by making it an enabler of innovation and growth.

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