Greenwashing: The biggest threat to sustainability
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

19 hours ago in Artificial Intelligence • 8 min read
IMD, Media Trust, and Code For Good Now are building a coalition to shape how AI is developed, deployed, and governed, so it becomes a force for inclusive growth, responsible innovation,...
Continue readingMarch 20, 2021 • by Knut Haanaes in Videos • 2 min read
In this mini case study, Professor Knut Haanaes suggests how to judge whether a company’s environmental claims are credible....
March 19, 2021 • by Amit Joshi in Innovation • 4 min read
The film industry is remaining relevant during the turbulence of the pandemic: how can other industries be equally adept at applying similar lessons? Hollywood film producer Michael Dounaev speaks to Amit Joshi,...
March 19, 2021 • by Ginka Toegel, Jean-Louis Barsoux in Brain Circuits • 2 min read
Destructive conflict is often rooted in perceived incompatibilities between team members....
March 18, 2021 • by Alyson Meister in Diversity, Equity, and Inclusion • 3 min read
Office life can be a source of conflict and emotional pain no matter where you are on the career ladder. Alyson Meister uses the latest research to help tackle any problems you...
March 18, 2021 in Innovation • 4 min read
In the post pandemic world, keeping society fit and healthy will be the responsibility of every business sector, but even more important will be the handling of sensitive personal data, writes Stephan...
March 18, 2021 • by Philip Rosenzweig in I by IMD Book Club • 4 min read
No doubt you have your personal favorite kind of reading, whether novels or science fiction, mysteries or adventure or some other genre that gives you pleasure....
March 18, 2021 • by Michael R. Wade in Management • 1 min read • Podcast available
Over a hundred years ago, the explorer Ernest Shackleton safely led his crew through a series of disasters in one of the world's harshest environments....
March 18, 2021 • by Jerry Davis in Leadership • 5 min read
Tiny Denmark's largest company is as big as any non-state enterprise in China, while global "giant" Netflix has fewer than 10,000 employees worldwide. The old corporate giants are like dinosaurs waiting to...
March 17, 2021 • by Michael Watkins in Leadership • 4 min read
Now is the time to ask 7 questions to ensure your organization has learned how to be crisis ready....
March 17, 2021 • by Ina Toegel in Team building • 4 min read
Team performance can often be the underlying cause of success or failure within a business unit....
March 17, 2021 • by I by IMD in Management • 4 min read
Want to write for I by IMD? There is nothing simpler. You can submit an article proposal to the I by IMD Editorial team...
March 17, 2021 • by Michael Watkins in Leadership • 6 min read
Leadership 3 little kids, 17 suitcases and a room with locked windows by Michael D. Watkins Published 17 March 2021 in Leadership • 6 min read DownloadSave Iris Zemzoum moved half way...
March 17, 2021 • by George Kohlrieser in Leadership • 4 min read
Magazine Don’t worry if you lack charisma, inspiring others is the key to success by George Kohlrieser Published 17 March 2021 in Magazine • 3 min read DownloadSave The good news? Inspiration...
March 17, 2021 • by Philip Rosenzweig in I by IMD Book Club • 6 min read
Each month, we will discuss one book, and add a new book to the list, so you will always be able to plan ahead....
March 17, 2021 • by Howard Yu in Innovation • 6 min read
Welcome to The Forecaster. Every quarter Howard Yu will preview business trends likely to preoccupy international executives over the coming months. Think of it as a boardroom crystal ball, in which we...
March 16, 2021 • by Anand Narasimhan in Leadership • 10 min read
Taking on a new role as director of the Van Gogh Museum was always going to be a challenge, but Emilie Gordenker’s task was made even tougher by the pandemic...
March 16, 2021 • by Susan Goldsworthy in Leadership • 8 min read
As a successful yacht racer Mark Turner knows that one tiny slip can prove fatal, but in business he believes taking risks and making mistakes should be encouraged....
March 16, 2021 • by Arturo Bris in Competitiveness • 5 min read
Competitiveness The great dictators and what we can learn from their handling of the pandemic by Arturo BrisPublished 16 March 2021 in Competitiveness It will be a few years before we will...
March 15, 2021 • by Cyril Bouquet, Jean-Louis Barsoux, Michael R. Wade in Audio articles • 6 min read
Demis Hassabis created the algorithms that crushed the world’s finest chess and Go players. But now it’s time to get serious as the DeepMind co-founder and CEO takes on his biggest challenge...
March 15, 2021 in Diversity, Equity, and Inclusion • 4 min read
Equity and inclusion make good business sense, says Ilham Kadri, CEO of the Belgian chemicals group Solvay....

Former U.S. National Security Advisor Jake Sullivan on why the post-Cold War world is over – and who is shaping the new rules of global business

Outokumpu CEO Kati ter Horst on steel, free trade, Europe’s competitiveness, AI, sustainability, and leading when the old rules are gone.

LEGO CEO Niels Christiansen on simplification, sustainability, and competing for children’s attention.

A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability scalable by making it an enabler of innovation and growth.

Niels B. Christiansen tells Jean-François Manzoni how he streamlined the leadership and targeted adult customers to re-energize the toy giant.Â

Terence Mauri says leaders can turn disruption from a source of risk into a source of opportunity

Leaders are tasked with measuring inclusion more rigorously than ever today – but are they measuring the wrong signals?

Learn effective strategies for techies transitioning into leadership roles, including embracing human nature and fostering team cohesion.

Explore key techniques to keep DE&I dialogue constructive in hostile settings, including asking questions, reframing language, and knowing when to exit.

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