Tobias Schlager is Assistant Professor of Marketing at HEC, University of Lausanne. His research focuses on consumer decision making in computer-mediated environments, with a focus on the consequences of novel phenomena as gamification, social interactions, and virtual-mixed reality. He has served on the COVID-19 taskforce for the Vaud Canton in Switzerland.
25 June 2021 • by Tobias Schlager in Magazine • 5 min read
A seemingly altruistic venture by the pharma giant badly misfired when reports of potentially fatal blood clots emerged. Tobias Schlager explains what needed to be done to rescue the company from the...
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