How reverse positioning can provide a useful change of perspective
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
12 September 2023 • by Frédéric Dalsace in Competitiveness • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
5 September 2023 • by Frédéric Dalsace in Strategy • 7 min read
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
28 August 2023 • by Frédéric Dalsace in Innovation • 7 min read
Net promoter score has been heralded as one of the most useful metrics available to businesses today – but companies need to understand its limitations and avoid misusing it, warns Frédéric Dalsace,...
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