Three key actions for COOs in the AI era
Master AI-enabled operations: identify persistent bottlenecks, unite ops/data/IT in one hub, and design human-centered AI systems...
by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux Published April 19, 2024 in Brain Circuits • 3 min read
Through extensive research and collaboration with executives, we’ve formulated a practical framework for the five types of questions to ask when making strategic decisions: investigative, speculative, productive, interpretive, and subjective.
At the same time, we’ve also created a tool to help people assess their questioning styles. The leader’s question mix is a self-assessment survey to help you determine your strengths and weaknesses and reflect on your decision-making process.
After you complete a brief questionnaire, you’ll receive an email from IMD that maps out your scores in each questioning area. Compare the totals for each section and focus your attention on the lowest-scoring sets.
When we offered a version of this tool to 1,200 executives, the combined results showed a fairly even distribution among the five styles we’ve described. However, individual answers revealed major imbalances. Many executives over-rely on one area of questioning and completely neglect another.
So, along with our online tool to help you assess your question mix – and, crucially, figure out your gaps – consider the following three tips:
Professor of Strategy
Arnaud Chevallier is Professor of Strategy at IMD, Director of the Global Management Foundations program, and Co-Director of the Complex Problem Solving program. His research, teaching, and consulting on strategic thinking bridges disciplines to provide concrete tools to improve decision making and corporate problem solving. He has written two books: Strategic Thinking in Complex Problem Solving and Solvable: A Simple Solution to Complex Problems, co-authored with Albrecht Enders.
Professor of Marketing and Strategy
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
Term Research Professor
Jean-Louis Barsoux helps organizations, teams, and individuals change and reinvent themselves. He was educated in France and the UK, and holds a PhD in comparative management from Loughborough University in England. His doctorate provided the foundation for the book French Management: Elitism in Action (with Peter Lawrence) and a Harvard Business Review article entitled The Making of French Managers.
4 hours ago • by Carlos Cordon, Konstantinos Trantopoulos , Michael R. Wade in Brain Circuits
Master AI-enabled operations: identify persistent bottlenecks, unite ops/data/IT in one hub, and design human-centered AI systems...
October 28, 2026 • by Dorotea Brandin in Brain Circuits
Explore how Intelligence of the Heart guides hard decisions with compassion, wisdom, and ethical responsibility for thoughtful leadership....
October 27, 2026 • by Jennifer Jordan in Brain Circuits
Are you creating career opportunities or waiting for them? Learn how visibility, sponsorship, and deliberate action drive advancement beyond merit alone....
October 22, 2026 • by Jim Pulcrano in Brain Circuits
Discover the seven essential disciplines that help leaders scale with discipline, focus, and strategic mindset....
Explore first person business intelligence from top minds curated for a global executive audience