Five tips to make digital transformation work
All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it...

March 16, 2026 • by Michael R. Wade, Konstantinos Trantopoulos in Strategy • 10 min read
IMD’s AI Safety Clock shows tension between rapidly expanding artificial intelligence capabilities and lack of meaningful oversight, raising risk. ...
Continue readingJanuary 11, 2024 • by Thomas Moons in Strategy • 6 min read
All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it...
January 8, 2024 • by Simon J. Evenett, Fernando MartĂn Espejo in Strategy • 11 min read
Government interventions affecting corporate strategies and the markets are increasing. Now, a new tool allows leaders to see the influence of the “visible hand” more easily....
January 5, 2024 • by Robert Hooijberg, Arturo Bris, David Bach, José Parra Moyano, Michael R. Wade, Julia Binder, Howard H. Yu, Simon J. Evenett, Alyson Meister, Salvatore Cantale, Stefan Michel in Strategy • 15 min read
What can we expect to see over the coming year? IMD professors offer their expert predictions, and we invite you to join in....
December 13, 2023 • by José Parra Moyano in Strategy • 7 min read
The growing demand for high-quality data to train Generative AI algorithms presents new opportunities for organizations and individuals to monetize their data while protecting their privacy....
December 12, 2023 • by Howard H. Yu in Strategy • 6 min read
As the latest IMD Future Readiness Indicator is published, we take a close look at the pioneers and innovators setting the stage for 2024....
December 11, 2023 • by Heather Cairns-Lee, Sarah E. Toms in Strategy • 9 min read
Collaboration between humans and new forms of artificial intelligence (AI) are creating opportunities for considerable improvements in written communication. But to do so successfully, business executives must learn to strike a balance...
December 8, 2023 • by Stefan Michel in Strategy • 7 min read
Forget about the “three horizons”. How artificial intelligence is going to affect everything is such a massive unknown that you need a whole new approach to strategizing for the future...
December 5, 2023 • by Raphaël Grieco in Strategy • 8 min read
Beyond the number crunching, the decisions made by venture capital funds often depend on a complex and intricate mix of human behavior and psychological biases that can significantly influence the outcome of...
December 1, 2023 • by Albrecht Enders in Strategy • 10 min read
Organizations of every size and shape today know it’s crucial to bridge the gap between innovation and execution – but it’s a hard feat to accomplish and very often they get it...
December 1, 2023 • by Stefan Michel in Strategy • 6 min read
Strategy is not something you set once and then it’s done. Learn to respond to what’s around you and change your business model accordingly if you want to stay in the game....
Explore first person business intelligence from top minds curated for a global executive audience