Strategy - IMD Business School

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Gas station with a tall green price board listing fuel types and prices (unleaded 153.4, truck diesel 178.6, ultimate diesel 186.7, autogas 162.3) plus carwash and ATM; a car is parked near pumps under a green canopy.

Why a price you can’t raise starts high

September 4, 2026 • by Harry J. Paarsch, Karl Schmedders in Strategy • 6 min read

When firms can cut prices freely but struggle to raise them, they start higher to insure against being trapped tomorrow – even in competitive markets. ...

How should CEOs respond to the era of hyper-vigilance

September 3, 2026 • by Jean-François Manzoni in Strategy • 6 min read

CEOs face greater scrutiny than ever. Retreating from the speaking spotlight is no solution. IMD’s Jean-François Manzoni explains how CEOs should talk with trust and integrity....

A sophisticated architectural mobile positioned in the right-hand third, composed of three distinct materials: a solid stone form, a cluster of smaller geometric objects, and a finely engineered metal framework

How to build corporate advantage today

August 27, 2026 • by Markus Menz in Strategy • 9 min read

Owning multiple businesses is not, by itself, a source of advantage. Corporate advantage arises only when a company’s corporate concept, business portfolio, and operating model are coherent....

Three glass panels reveal a landscape with increasing clarity, representing how businesses identify signals, interpret information and turn insight into action for successful growth

Are you practicing the three key steps to scaling up?

August 25, 2026 • by Alfredo De Massis, Silvia Sanasi in Strategy • 3 min read

Learn how fintech scale-ups turned insights into action via scoping, sensemaking, and enabling, plus a structured checklist for growth....

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IEA chief Fatih Birol on how to navigate the age of electricity

August 20, 2026 • by David Bach in Strategy • 2 min read • Podcast available

IEA chief Fatih Birol on the age of electricity, Europe’s strategic energy mistakes, the Hormuz shock – and why trust is now an energy asset....

next-generation professional stands at a forked path between a modern glass building and a historic stone building, symbolizing the choice between entrepreneurial independence and eventually returning to lead the family business

Should your kids leave the family business before they lead?

August 20, 2026 • by Alfredo De Massis, Philipp Sieger, Jasper Brinkerink, Massimo Baù, Johan Karlsson in Strategy • 8 min read

Should kids leave the family business to lead later? Learn how outside-entrepreneurship strengthens leadership, ownership, and long-term renewal....

building with visible underground foundations extending deep below the surface, symbolizing the resilience, strategic foresight, and long-term value creation that support organizational longevity

Does your board meet these seven sustainability tests?

August 20, 2026 • by Matthias Altendorf in Strategy • 2 min read

Explore seven sustainability tests that help boards align initiatives with value creation, resilience, and long-term corporate longevity...

Close-up of a metal watch movement with gears on a wooden workbench, a small gear placed beside tweezers ready for assembly.

Are you embracing your inner founder?

August 11, 2026 • by I by IMD in Strategy • 2 min read

HubSpot CPO Helen Russell argues that leaders need to adopt an entrepreneurial mindset and master three key skills to thrive in an AI-driven world....