Peter Lorange

Peter Lorange is Emeritus Professor of Strategy and Honorary President of IMD. He served as the President and Professor of Strategy for IMD and has held the Nestlé Chair for Strategy and the Kristian Gerhard Jebsen Chair for International Shipping. His areas of interest includes global strategic management, strategic planning, and entrepreneurship for growth. He has written or edited more than 30 books and 120 articles on multinational management, planning processes, and internally generated growth processes.


Latest publications

Tesla Elon Musk

Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 

19 April 2024 • by Michael R. Wade in Leadership • 7 min read

The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...


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