Beyond products: Why customer centricity is the key to long-term growth
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success....
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June 24, 2021 • by Philip Rosenzweig in Book Review
Rather than a long volume on one country or another, this book provides what The Wall Street Journal calls “a valuable and thoroughly researched analysis.” This selection will not only be highly...
July 19, 2024 • by Sarah E. Toms in I by IMD Book Club • 7 min read
Wharton professor Peter Fader unpacks the transformative power of customer centricity and why understanding customer lifetime value is crucial for business success....
June 21, 2024 • by Alexander Fleischmann in I by IMD Book Club • 8 min read
Corporate DE&I is not simply a question of fairness. Implemented successfully, it pays off for both the company and society in general. Paola Cecchi-Dimeglio, author of Diversity Dividend, discusses how it’s done...
May 31, 2024 • by Patrick Reinmoeller in I by IMD Book Club • 7 min read
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done ...
April 26, 2024 • by José Parra Moyano in I by IMD Book Club • 8 min read
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano....
March 29, 2024 • by Heather Cairns-Lee in I by IMD Book Club • 7 min read
By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...
January 29, 2024 • by Katharina Lange in I by IMD Book Club • 9 min read
A new book by Dovev Lavie, Professor at the Department of Management and Technology of Bocconi University, sets out an extraordinary plan to tackle urgent social problems of inequality, wealth concentration, loss...
December 1, 2023 • by Albrecht Enders in I by IMD Book Club • 10 min read
Organizations of every size and shape today know it’s crucial to bridge the gap between innovation and execution – but it’s a hard feat to accomplish and very often they get it...
October 19, 2023 • by Faisal Hoque in I by IMD Book Club • 8 min read
In this month’s I by IMD Book Club, best-selling author Faisal Hoque explains how the concepts in his new book, Reinvent: Navigating Business Transformation in a Hyperdigital Era, can help us all...
October 13, 2023 in I by IMD Book Club • 4 min read
IMD professors recommend books to help you think differently about the challenges posed by sustainable business transformation....
September 29, 2023 • by Öykü Işık in I by IMD Book Club • 6 min read
Author and business founder Cindy Candrian’s new book AI & You: A Guide to Understanding How Artificial Intelligence Is Shaping Our Lives is a deep dive into the history and impact of...
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