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    I by IMD Book Club

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    Sustainable transformation is more than strategy, it’s a test of leadership

    IbyIMD+17 January 2025 • by Julia Binder, Knut Haanaes in I by IMD Book Club

    IMD's Julia Binder and Knut Haanaes explore how aligning purpose with profit, fostering innovation, and building resilience, can help companies embed sustainability into business strategy....

    By aligning purpose with profit, fostering innovation, and building resilience, companies can turn the challenges of embedding sustainability into their business into opportunities.

    Sustainability is an opportunity for differentiation. It’s an opportunity to position your company today for a much more resilient business future... and should be approached much more strategically.
    - Julia Binder
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