Integrating sustainability and strategy: 3 narratives for successÂ
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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Is your AI strategy built for a world that no longer exists?
To truly transform, organizations must overcome strategic and conceptual pitfalls. Here is why so many leaders continue to get it wrong. ...
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Integration, interoperability, inclusion: igniting the e-commerce boom in Asia
Asian governments should converge trade rules and improve the ease of doing digital business across borders so more enterprises can benefit from the e-commerce boom, says Kati Suominen....
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Marketing was the child of globalization but will be the parent of sustainability
Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
How to make life better for customers and create a more successful organization
May 25, 2023 in Marketing • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
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