What we can learn from Kahneman, fast and slowÂ
Observe and rethink until you find a pattern ...
16 April 2024 • by Amit M. Joshi in Marketing • 12 min read
Chris Tung is President of Strategic Development at Chinese e-commerce multinational Alibaba Group. He tells Amit Joshi how the company is integrating AI to optimize its customer experience....
Continue reading9 April 2024 • by Stefan Michel in Marketing • 2 min read
Observe and rethink until you find a pattern ...
23 December 2023 • by Stéphane J. G. Girod in Marketing • 7 min read
Luxury brands must ensure they are agile and flexible enough to respond to the uncertainties they face....
14 December 2023 • by Stéphane J. G. Girod, Vanessa Signorini in Marketing • 8 min read
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
1 December 2023 • by Stéphane J. G. Girod, Christoph Thomet in Marketing • 7 min read
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
15 November 2023 • by Frédéric Dalsace, Goutam Challagalla in Marketing • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
2 November 2023 • by Goutam Challagalla in Marketing • 5 min read
Generative AI can transform marketing, customer service, and other business areas, but CEOs must ensure they use it effectively, says IMD’s Goutam Challagalla ...
2 October 2023 • by Kati Suominen in Marketing • 8 min read
Asian governments should converge trade rules and improve the ease of doing digital business across borders so more enterprises can benefit from the e-commerce boom, says Kati Suominen....
12 September 2023 • by Frédéric Dalsace in Marketing • 8 min read
Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition. ...
5 September 2023 • by Frédéric Dalsace in Marketing • 7 min read
Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....
22 August 2023 • by Frédéric Dalsace in Marketing • 6 min read
Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from ...
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