From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
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15 November 2023 • by Frédéric Dalsace, Goutam Challagalla in Marketing • 7 min read
The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits....
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Asian governments should converge trade rules and improve the ease of doing digital business across borders so more enterprises can benefit from the e-commerce boom, says Kati Suominen....
Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
25 May 2023 in Marketing • 7 min read
In the quest for efficiency many organizations have forgotten the human side of customer service, says John Sills, author of The Human Experience. If in doubt, be human...
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13 December 2022 • by Amit M. Joshi in Marketing • 3 min read
AI can make a critical difference in your digital marketing, but many executives are still not sure how they should be using it....
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