How AI is shaping the future of marketing communications
Technology giant Siemens uses ānatural language understandingā to scour websites and social media posts for signals to predict emergent trends, and enhance brand value....
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MarkĀ SeallĀ isĀ Head of DigitalĀ CommunicationsĀ at Siemens,Ā where he has pioneered a big data approach to communication using AI to develop a new level of understanding of their marketplaces.Ā In his previous roles inĀ startupsĀ andĀ largerĀ organizations,Ā heĀ hasĀ focused on theĀ challengesĀ and rewards ofĀ unlocking value from technology.
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