The rise of AI and cyberattacks: Why boards must be extra vigilant in 2026
Amid continued turbulence and transformation, boards must be ready to tackle the unexpected in the year ahead to strengthen their digital and strategic resilience....

January 8, 2026 • by Mark Seall in Marketing • 9 min read
To truly transform, organizations must overcome strategic and conceptual pitfalls. Here is why so many leaders continue to get it wrong. ...
Continue readingJanuary 5, 2026 • by Didier Cossin, Yukie Saito in Marketing • 5 min read
Amid continued turbulence and transformation, boards must be ready to tackle the unexpected in the year ahead to strengthen their digital and strategic resilience....
January 28, 2025 • by Su-Mei Thompson in Marketing • 6 min read
As campaign disasters at Apple, Bud Light, and Jaguar demonstrate, boards shy away from marketing oversight at their peril....
October 17, 2024 • by Jenny Darroch in Marketing • 8 min read
More than 80% of purchases are made by women. But reaching, interacting with, and converting female consumers is a challenge for most companies. You can get through the maze of marketing to...
July 31, 2024 • by Philip Thomas in Marketing • 9 min read
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, in reality, it’s a fool’s errand....
May 7, 2024 • by Goutam Challagalla, Frédéric Dalsace in Marketing • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?...
April 16, 2024 • by Amit M. Joshi in Marketing • 12 min read
Chris Tung is President of Strategic Development at Chinese e-commerce multinational Alibaba Group. He tells Amit Joshi how the company is integrating AI to optimize its customer experience....
April 9, 2024 • by Stefan Michel in Marketing • 2 min read
Observe and rethink until you find a pattern...
December 23, 2023 • by Stéphane J. G. Girod in Marketing • 6 min read
Luxury brands must ensure they are agile and flexible enough to respond to the uncertainties they face....
December 14, 2023 • by Stéphane J. G. Girod, Vanessa Signorini in Marketing • 8 min read
Luxury firms traditionally operating in hospitality are crossing arms with luxury brands entering the sector, or so it seems. Both types of players are gaining traction and growing their respective businesses through...
December 1, 2023 • by Stéphane J. G. Girod, Christoph Thomet in Marketing • 7 min read
From hyper-personalization to digital storefronts and compelling experiences, industry experts share how luxury brands are using the latest technology and trends to capture the attention of consumers....
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