Five tips to make digital transformation work
All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it...

March 16, 2026 • by Michael R. Wade, Konstantinos Trantopoulos in Digital transformation • 10 min read
IMD’s AI Safety Clock shows tension between rapidly expanding artificial intelligence capabilities and lack of meaningful oversight, raising risk. ...
Continue readingJanuary 11, 2024 • by Thomas Moons in Digital transformation • 6 min read
All too many digital transformation projects fail to deliver on the commitments made in the business case. But thanks to a “launch and listen” approach, Shell has broken the mold when it...
December 31, 2023 • by Michael R. Wade, Amit M. Joshi, Howard H. Yu, Simon J. Evenett, Johannes Fritz, Goutam Challagalla, Sarah E. Toms in Digital transformation • 6 min read
IMD’s professors and expert contributors shed light on key trends that will shape the technological landscape in the coming year....
December 12, 2023 in Digital transformation • 8 min read
Jessica Sibley, CEO of TIME, explains to Jean-François Manzoni how she is transforming the 100-year-old media brand into a company that can remain relevant in the digital age....
November 22, 2023 • by Öykü Işık in Digital transformation • 6 min read
The quantum era is arriving and organizations need to start thinking about encryption now, says Öykü Işık, Professor of Digital Strategy and Cybersecurity....
October 19, 2023 • by Faisal Hoque in Digital transformation • 8 min read
In this month’s I by IMD Book Club, best-selling author Faisal Hoque explains how the concepts in his new book, Reinvent: Navigating Business Transformation in a Hyperdigital Era, can help us all...
September 29, 2023 in Digital transformation • 6 min read
Author and business founder Cindy Candrian’s new book AI & You: A Guide to Understanding How Artificial Intelligence Is Shaping Our Lives is a deep dive into the history and impact of...
August 10, 2023 • by Lazaros Goutas in Digital transformation • 7 min read
Every now and then, one exercise we like to perform at the Digital Business Transformation Center is to look into our metaphorical crystal ball to try and predict some of the digital...
July 27, 2023 • by Tomoko Yokoi in Digital transformation • 6 min read
Projections of the impact of automation on middle managers run the gamut from bleak to hopeful. Recently published research reveals that what will matter are the nature of current tasks and the...
July 21, 2023 • by Niccolò Pisani in Digital transformation • 5 min read
India has scale and immense economic potential. But it should be approached carefully, looking out for feasible conduits, and leveraging the right pathways to growth. Here are four challenges and my thoughts...
July 14, 2023 • by Didier Bonnet in Digital transformation • 6 min read
To become fully digital businesses, companies will have to overhaul ways of working to become simpler, more adaptive, and empower front-line decision-making, says Didier Bonnet....
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