CHANEL Mission 1.5°: A sustainability journey
A series of watershed events forced CHANEL out of its comfort zone, culminating in the launch of CHANEL Mission 1.5°. With this new strategy, the luxury fashion house embarked on a journey...
Author
Stéphane J. G. Girod
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of Leading Digital Execution.
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Navigating luxury in an era of economic uncertainty: Strategies for success
With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....