Why future-facing luxury brands must favor excellence over perfection
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD. His research, teaching and consulting interests center around agility at the strategy, organizational and leadership levels in response to disruption. At IMD, he is also Program Director of Reinventing Luxury Lab and Program Co-Director of Leading Digital Execution.
27 March 2024 • by Stéphane J. G. Girod, Roberto Eggs, Rui Meng in Future of Luxury • 6 min read
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy? ...
14 February 2024 • by Stéphane J. G. Girod, Jana M. Arden, Barbara Rybka in Luxury • 9 min read
With the global economy facing its slowest growth in three decades, luxury brands are facing challenges from shifting consumer behaviors to geopolitical tensions. Navigating them requires innovative approaches to digitalization at scale....
23 December 2023 • by Stéphane J. G. Girod in 2024 trends • 7 min read
Luxury brands must ensure they are agile and flexible enough to respond to the uncertainties they face....
Explore first person business intelligence from top minds curated for a global executive audience