sustainable products

A marketing playbook for sustainable products 

12 hours ago • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...

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Fun predictions in 2024

Here’s what we predict for 2024… what about you? 

5 January 2024 • by Robert Hooijberg, Arturo Bris, David Bach, José Parra Moyano, Michael R. Wade, Julia Binder, Howard H. Yu, Simon J. Evenett, Alyson Meister, Salvatore Cantale, Stefan Michel in 2024 trends • 15 min read

What can we expect to see over the coming year? IMD professors offer their expert predictions, and we invite you to join in....

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