Sober serious: alcohol-free drinks go mainstream
Warnings about alcohol’s harms by medical experts are nothing new. But the drinks industry is now taking sobriety seriously by investing in a growing range of alternative products....
Strategy
Unexpecting the expected to adapt to a changing world
July 15, 2025 • by Martin Fellenz in Strategy • 9 min read • 
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In volatile, fast-changing, and complex situations, received wisdom and expertise can become a liability that’s hard to overcome. Here are seven ways to change your mindset....
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Think AI is a useful ‘copilot’? Soon it will take the controlsÂ
January 30, 2025 • by Michael Yaziji in Strategy • 9 min read
The implications of generative AI for ‘knowledge’ work are more profound than many of us might think. Organizations need to wake up....
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Drawing on Krug’s roots and innovation to navigate luxury’s new reality
CEO Manuel Reman blends Krug’s tradition with innovation, fostering deeper connections with global audiences and emphasizing authenticity to keep the champagne house relevant amid shifting tastes and sustainability challenges....
How Natura &Co and other eco-pioneers sowed the seeds of positive change
The Brazilian cosmetics company works with Amazonian communities to promote sustainable business practices. Respecting nature, upholding communities as key stakeholders, addressing social issues, and focusing on results are essential components of its...
Successfully navigating geopolitical rivalry requires a robust geopolitical radar
The mention of geopolitics leads many to ask how company strategies are being reformulated to capitalize on what’s left of globalization. But this overlooks a critical prior question: what’s the best way...
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