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Brain Circuits

Hacking Digital 4: How to work across silos 

Published October 14, 2025 in Brain Circuits • 3 min read

Working in silos is one of the biggest obstacles to digital success. The key to real digital transformation is to align the various business units in the organization. Here’s how to avoid the pitfalls.

Checklist

  • Are employees collaborating across business units?
  • Does the existing incentive system help or hinder collaboration?
  • Do roles, processes, and organizational structures perpetuate silos and functional boundaries?
  • Are employees rallying around a common goal and sharing the same vision for the organization’s future?

 

Four key actions

  • Align everyone

Make sure your top team is aligned and fully on board with a supportive culture, and foster an ethos of information-sharing and rallying around the same goal.

  • Incentivize collaboration

Incentivize collaboration and resist the urge to establish separate digital teams of experts to push the agenda forward.

  • Promote a sense of shared ownership

Create a shared sense of digital vision and ownership that continuously grows throughout the organization.

  • Foster unity

Create a sense of unity that makes everyone pull in the same direction.

 

Hacker’s insights

  • Revisit departmental goals

Breaking down silos is about getting everybody pulling in the same direction. Start by revisiting the goals of different departments and sub-units, and make sure everyone is working towards a shared organizational purpose.

  • Adjust incentives

Revisit the organization’s incentive system to ensure it’s not working against you. Remove incentives that prohibit collaboration or create competing goals among units or functional areas. Look at the incentive system as a whole, rather than at each unit separately.

  • Establish an agile way of working

There’s no one right way to do ‘agile.’ A core element of agility is the ability to overcome silos and rivalries. Many methods and examples can inspire you, but whatever you choose needs to be adapted to your organizational context.

 

 

Further reading

Hacking Digital: Best practices to implement and accelerate your business transformation 

AI digital transformation: Reshaping organizations, work, and our global future 

21 digital transformation strategies for success in 2025

The Value of Digital Transformation

All views expressed herein are those of the authors and have been specifically developed and published in accordance with the principles of academic freedom. As such, such views are not necessarily held or endorsed by TONOMUS or its affiliates.

Authors

Michael Wade - IMD Professor

Michael R. Wade

TONOMUS Professor of Strategy and Digital

Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Didier Bonnet

Professor of Strategy and Digital Transformation

Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.

Tomoko Yokoi

Tomoko Yokoi

Researcher, TONOMUS Global Center for Digital and AI Transformation

Tomoko Yokoi is an IMD researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.

Nikolaus Obwegeser

Nikolaus Obwegeser

Professor and Director at the Institute for Information Systems and Digital Transformation

Nikolaus Obwegeser is a professor and Director of the Institute for Digital Technology Management at Bern University of Applied Sciences and an expert in digital business transformation and innovation. His articles have been published in MIT Sloan Management Review, Technovation, and the Journal of Product Innovation Management. Prior to joining IMD, he was an associate professor of information systems at Aarhus University in Denmark. He provides advisory and consulting services for public and private organizations.

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