What does a good AI use case look like?
With AI fever in overdrive, everyone is searching for winning AI use cases. However, the process feels like solving a giant jigsaw puzzle without a picture on the box to guide you....
by Michael R. Wade, Didier Bonnet, Tomoko Yokoi, Nikolaus Obwegeser Published October 14, 2025 in Brain Circuits • 3 min read
Make sure your top team is aligned and fully on board with a supportive culture, and foster an ethos of information-sharing and rallying around the same goal.
Incentivize collaboration and resist the urge to establish separate digital teams of experts to push the agenda forward.
Create a shared sense of digital vision and ownership that continuously grows throughout the organization.
Create a sense of unity that makes everyone pull in the same direction.
Breaking down silos is about getting everybody pulling in the same direction. Start by revisiting the goals of different departments and sub-units, and make sure everyone is working towards a shared organizational purpose.
Revisit the organization’s incentive system to ensure it’s not working against you. Remove incentives that prohibit collaboration or create competing goals among units or functional areas. Look at the incentive system as a whole, rather than at each unit separately.
There’s no one right way to do ‘agile.’ A core element of agility is the ability to overcome silos and rivalries. Many methods and examples can inspire you, but whatever you choose needs to be adapted to your organizational context.
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All views expressed herein are those of the authors and have been specifically developed and published in accordance with the principles of academic freedom. As such, such views are not necessarily held or endorsed by TONOMUS or its affiliates.
TONOMUS Professor of Strategy and Digital
Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.
Professor of Strategy and Digital Transformation
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.
Researcher, TONOMUS Global Center for Digital and AI Transformation
Tomoko Yokoi is an IMD researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.
Professor and Director at the Institute for Information Systems and Digital Transformation
Nikolaus Obwegeser is a professor and Director of the Institute for Digital Technology Management at Bern University of Applied Sciences and an expert in digital business transformation and innovation. His articles have been published in MIT Sloan Management Review, Technovation, and the Journal of Product Innovation Management. Prior to joining IMD, he was an associate professor of information systems at Aarhus University in Denmark. He provides advisory and consulting services for public and private organizations.
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