Digital business execution: get it right!

To succeed with digital transformation, you need to experiment effectively, implement fast, and keep adapting your iterations in an agile way.

Yet most organizations still operate with a traditional strategy development and implementation mindset. 

Digital Execution (DE), part of IMD's Digital Business Series, introduces you to the latest tools and techniques used by agile companies both in start-up and in more traditional settings.

You leave the program with a detailed roadmap of initiatives to implement, methodologies to use and technologies to apply, ready to bring your company's digital strategy to life!


Identify fast and effective experimentation methodologies


Develop a roadmap to execute your digital business transformation strategy


Plan for future iterations and frequent adjustment processes


Acquire the capabilities to partner with other organizations to succeed in your digital journey 

You and your class

You are a business leader or manager from any functional area, involved in the successful deployment of digital business transformation in your organization. You have defined preliminary digital strategy goals and now need to verify your key assumptions and develop an execution plan.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

Market incumbents will be displaced
3 yrs
Time to significant disruption
view disruption as existential threat
companies actively responding

Fast execution is a company’s ability to carry out its plans quickly and effectively. Unfortunately, it is a rare capability, especially in large companies where execution is slowed by cultural inertia, second-guessing, turf wars, and a reluctance to invest in resources needed to get the job done.

Global Center for Digital Business Transformation

An IMD and Cisco Initiative

The digital world is one of testing, learning and improving. Digital companies which succeed don’t know which idea will be successful in advance, so they develop a portfolio of ideas and build on the most successful ones.

Carlos Cordon

Program Co-Director

Making the right decisions on where to build up a competitive advantage is not trivial. Strategic decisions involve a degree of uncertainty regarding future developments where technologies and business models change rapidly.

Tawfik Jelassi

Program Co-Director

Next start & fee
Program length: 2.5 days


CHF 4,950

More Digital Transformation Programs @IMD
Execution leadership programs
Leading Digital Business Transformation (LDBT)
Leveraging digital innovations to transform your business

Designed for business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Learn more
Digital Strategy (DS)
Using digital transformation to boost your competitive advantage

Understand the best way forward strategically to transform your business. Leave with several strategic plans ready to test in your organization and the marketplace.

Learn more
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