Developing your sustainability strategy: choice of ambition and phasing the transition
Bettina BĂĽchel explores how both setting sustainability ambitions and managing their transition is key to future prosperity....
Strategy
What geopolitical maturity looks like – and why it pays off
In turbulent times, companies can justify their investments in geopolitical assets by moving beyond risk mitigation and using foresight to gain competitive advantage and create value....
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Three paradoxes luxury brands face in the digital era
April 14, 2022 • by Hannes Gurzki in Strategy • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
How incumbents can win in the disruption battleÂ
April 1, 2022 • by Thomas W. Malnight, Ivy Buche in Strategy • 10 min read
Established firms can bridge the advantages of market power, long-standing customer relations and industry insights to triumph over rivals....
The origins of customer-centricity with Seán Meehan
March 31, 2022 in Strategy • 1 min read • 
Podcast available
Professor Sean Meehan, the Dean of Faculty at IMD, discusses what makes a customer focussed company...
3 steps to scale social entrepreneurship
Social entrepreneurship is increasingly recognized as an innovative and sustainable approach to development, job creation and poverty alleviation. Philanthropic impact investors play a key role in building the social enterprise pipeline –...
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