Sustainability is long past being a buzzword. It’s becoming a regulatory requirement, but what should be more important to leaders is that their approach to sustainable is solid. A report released by Accenture and the World Economic Forum found that companies that successfully embed effective ESG (environment, social, and governance) practices generate, on average, more than 20% higher profits. “Unfortunately, many companies appear to view reporting as an environmental strategy itself, rather than as a tool to measure progress towards environmental targets” (Ref: Herva, M., Franco, A., Carrasco, E. F. & Roca, E. (2011), Review of corporate environmental indicators, Journal of Cleaner Production, 19(15), Pages 1687–1699.
To some extent, we have all witnessed greenwashing. Sometimes it is hard to tell whether a company is serious or not, and…