The business value of gamification: Pathways to customer retention
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
2 hours ago • by Didier Bonnet, Achim Plueckebaum in Strategy • 13 min read
IMD’s AI Navigator helps leaders align business goals with AI models to capture value, manage risk, and move from hype to real impact....
Continue readingDecember 18, 2024 • by Konstantinos Trantopoulos , M. Dalbert Ma, Vasilis Vassalos, Michael G. Jacobides in Strategy • 3 min read
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
December 13, 2024 • by Karl Schmedders, Raphaël Grieco in Strategy • 1 min read • Podcast available
In this episode of Capital Conversations, Sia Houchangnia presents a specific approach to providing effective advice and support to founders....
December 13, 2024 • by Nico Luchsinger in Strategy • 5 min read
India and Indonesia's manufacturing and resource capabilities position them as potential counterweights to China. But can these two Asian economies overcome their internal challenges to meet international expectations?...
December 12, 2024 • by Peter G. Kirchschläger in Strategy • 7 min read
Ethics professor Peter G Kirchschlaeger sets out a roadmap for the regulation of AI technology that will satisfy the concerns of governments, businesses, and consumers alike....
December 12, 2024 • by Howard H. Yu in Strategy • 3 min read
Do you know what being fit for the future means in practice? Here are three key lessons that can be learned from companies that are truly well-prepared for what the future may...
December 11, 2024 • by Lars Häggström in Strategy • 7 min read
The role of HR – and, therefore, of the CHRO – is rapidly changing. IMD’s Lars Häggström draws out the key themes from a new series of in-depth interviews...
December 9, 2024 • by Joep de Caluwé in Strategy • 8 min read
Learn why flashy innovation often fails and how a strategic, fact-based approach can drive real innovation success in corporate environments. Insights from industry experts....
December 5, 2024 • by Jean-Claude Gallet in Strategy • 7 min read
How quick thinking, strategic choices, and trust in the team kept one of the world’s most iconic landmarks from destruction – lessons every leader can apply in times of crisis....
December 3, 2024 • by Joep de Caluwé in Strategy • 8 min read
Innovation silos hinder corporate growth and adaptability. By integrating efforts by M&A, in-house innovation, and partnerships, companies can create a unified innovation ecosystem that maximizes resources, fosters collaboration, and drives impactful change...
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