How CFOs can reframe AI adoption
José Parra Moyano of IMD outlines why a lot of AI projects fail and advises CFOs to put more emphasis on staff buy-in, data preparation, and business value....

January 23, 2026 • by David Bach, Julia Binder, Arturo Bris, Frédéric Dalsace, Simon J. Evenett, Florian Hoos , Jennifer Jordan, Sara Ratti, Karl Schmedders, Sarah E. Toms, Ginka Toegel in Business strategy • 14 min read
From Trump and transatlantic tensions to AI’s reality check and sustainability’s reinvention, Davos 2026 signals a shift toward values-based pragmatism....
Continue readingMarch 10, 2025 • by José Parra Moyano in Business strategy • 6 min read
José Parra Moyano of IMD outlines why a lot of AI projects fail and advises CFOs to put more emphasis on staff buy-in, data preparation, and business value....
March 7, 2025 • by Heather Cairns-Lee, Alexander Fleischmann in Business strategy • 5 min read
As businesses face growing polarization on DE&I, companies must embed inclusion into their core strategy, empower leaders to drive change, and ensure that the progress made so far is not quietly undone....
January 30, 2025 • by Stéphane J. G. Girod in Business strategy • 10 min read
CEO Manuel Reman blends Krug’s tradition with innovation, fostering deeper connections with global audiences and emphasizing authenticity to keep the champagne house relevant amid shifting tastes and sustainability challenges....
January 9, 2025 • by Michael D. Watkins in Business strategy • 8 min read
Although it is commonly accepted that strategic thinking is an essential leadership skill, many executives find it difficult to regularly give it top priority....
December 30, 2024 • by Stéphane J. G. Girod in Business strategy • 9 min read
At Swarovski, CEO Alexis Nasard's leadership is a master class in how to establish brand attractiveness and provide clarity. He has maintained Swarovski's relevance, freshness, and solid position as a contemporary luxury...
November 26, 2024 • by Morten B. Pedersen, Jan van der Kaaij in Business strategy • 10 min read
How sustainability strategies may be turned into workable programs using business design thinking....
November 11, 2024 • by Carlos Cordon in Business strategy • 5 min read
CEOs need C-suite colleagues with broad leadership skills who can support the whole business, suggests IMD’s Carlos Cordon....
October 29, 2024 • by Robin Dunbar, Samantha Rockey in Business strategy • 11 min read
Here's how returning to the office can rebuild social connections, boost creativity and collaboration, and foster long-term organizational success....
September 24, 2024 • by Jean-François Manzoni in Business strategy • 7 min read
Rio Tinto CEO Jakob Stausholm emphasizes relationship-building and empathy to restore Rio Tinto's social license and guide its decarbonization efforts....
September 2, 2024 • by Julia Binder in Business strategy • 7 min read
Capitalism must be amended to include the interests of nature and society....
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