Enhancing customer engagement with gamification
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.
October 2, 2026 • by Dave Schoof in Coaching Corner • 6 min read
Discover how top performers transition to leadership through executive coaching, moving from doer to conductor and boosting team performance....
Continue readingApril 8, 2024 • by Konstantinos Trantopoulos in Audio articles • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
April 5, 2024 • by Adam Craker in Artificial Intelligence • 7 min read
Could South Africa become the India of the AI revolution? Adam Craker thinks so....
April 5, 2024 • by Michael R. Wade, Amit Joshi in Artificial Intelligence • 2 min read • Podcast available
Mike & Amit discuss how artificial intelligence may revolutionize healthcare, and improve our collective quality of life...
April 4, 2024 • by Tomoko Yokoi in Artificial Intelligence • 11 min read
As new technologies continually emerge, organizations must determine what technology is potentially disruptive and what is merely a shiny object. Generative artificial intelligence (GenAI) is a case in point, argues Tomoko Yokoi....
April 3, 2024 in Leadership • 6 min read
While a CDO can offer substantial benefits in steering digital transformation, fostering innovation, and achieving competitive advantage, organizations should assess whether these objectives can be met through the existing executive structure....
April 3, 2024 • by Ralf Seifert, Richard Markoff in Supply chain • 7 min read
Looking at previous customer purchase data might seem like an obvious source of information upon which to base your forecasts. But it’s not quite as straightforward as you’d think...
April 3, 2024 • by Shlomo Ben-Hur in Brain Circuits • 3 min read
Do you know how to tap into your employees’ need for autonomy, mastery, and connection – three fundamental motivators?...
April 2, 2024 • by Marleen Dieleman in Family business • 7 min read
Fourth-generation family members Dato’ Yong Yoon Li, the Managing Director, and Chen Tien Yue, the Executive Director, explain how drafting a ‘family charter’ and creating opportunities for social bonding has helped Royal...
April 2, 2024 • by Öykü Işık in Artificial Intelligence • 12 min read
The findings of a global survey into AI and transparency offer practical guidance on how to demystify and communicate AI systems more effectively to consumers....
April 1, 2024 • by Michael R. Wade, Sarah E. Toms, Amit Joshi, Michael Watkins in Artificial Intelligence • 13 min read
The launch of GenAI represents great promise and significant risks. Here is a five-point framework to steer you through the turbulence and capture value....
April 1, 2024 • by Sarah E. Toms in Artificial Intelligence • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy....
March 29, 2024 • by Heather Cairns-Lee in I by IMD Book Club • 7 min read
By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...
March 29, 2024 • by Danny Wangsahardja in Coaching Corner • 4 min read
Jan was used to having the last word as a successful Chief Financial Officer (CFO),and didn’t heed a serious and prescient warning from a team member much to the cost of the...
March 28, 2024 • by Dovev Lavie in Audio articles • 17 min read
Introducing a platform-based economic system that promotes prosocial behavior can help society overcome its greatest challenges....
March 28, 2024 • by Carlos Cordon in Supply chain • 7 min read
Organizations are facing increasingly demanding challenges, from soaring materials costs to new geopolitical risks and perpetual supply chain instability. New international rules add to the pressure, requiring companies to manage the Scope...
March 27, 2024 • by Stéphane J. G. Girod, Roberto Eggs, Rui Meng in Future of Luxury • 6 min read
What does it mean to be excellent, not perfect, in 2024, and why should luxury brands weave the answer into their strategy?...
March 27, 2024 • by Camilla Erencin, Simon J. Evenett, Pierre Ledan, Felix Reitz in Crux of Capitalism • 5 min read
An analysis of 21 economies between 2018 and 2022 finds that economic profit concentration is not limited to the ‘Magnificent Seven’ “tech” stocks – Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla....
March 26, 2024 in CEO Dialogue podcast series • 9 min read • Podcast available
A year into the job, Marco Arcelli, CEO of ACWA Power, tells IMD President Jean-François Manzoni how the Saudi company plans to triple assets to $250 billion in six years by expanding...
March 26, 2024 • by Heather Cairns-Lee, Corinne Post in Brain Circuits • 3 min read
Women’s sports are booming. Here are four hard-won lessons from pioneering women athletes: from teaming up to playing to win....
March 26, 2024 • by Raphaël Grieco, Karl Schmedders in Capital Conversations • 2 min read • Podcast available
The founder of Ahoy Capital talks concentrated portfolios and the value of right-sized investments...
IEA chief Fatih Birol on the age of electricity, Europe’s strategic energy mistakes, the Hormuz shock – and why trust is now an energy asset.
Former ING and UBS CEO Ralph Hamers on leading “banking’s biggest digital transformation” – and why AI may redefine financial advice.
NATO futurist Florence Gaub on war, weak signals, Gen Z, and why leaders need not only foresight, but also science fiction to future-proof their organizations
Former IKEA sustainability chief Pia Heidenmark Cook explains how understanding colleagues’ motivations, equipping people to act and overcoming the barriers to scale can turn sustainability ambitions into business practice.
Explore Windworks’ breakthrough smart vertical-axis wind turbines and the funding-milestone strategy to turn novel tech into a viable energy business.
Explorer Bertrand Piccard explains why leaders should motivate rather than convince, and know when to let go of what they think they know.
Could AI mirror your organization’s worst habits? Five actionable steps turn human systems into robust infrastructure with clear values and governance.
Use the AAA framework to assess tasks and projects: 1–10 scores per criterion guide smarter, calmer workplace decisions.
Discover the otrovert: a new archetype who sees what others miss, asks tough questions, and helps break through groupthink.
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