
AI and the CSO: 7 ways to drive competitive advantage
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

by Tomoko Yokoi, Michael R. Wade Published June 3, 2024 in Brain Circuits • 3 min read
Technical and non-technical leaders have important roles to play in the implementation of responsible artificial intelligence (AI) practices. After engaging with organizations across various industries at all stages of implementation, here are four key moves we have identified for leaders:
Translate high-level principles, as seen in many templates for ethical charters on the use of AI, into practical guidance that is clear and helpful.
Integrate ethical considerations into your AI design and development processes.

“Translate high-level principles, as seen in many templates for ethical charters on the use of AI, into practical guidance that is clear and helpful.”
Calibrate AI solutions in response to local conditions and changing technologies to keep them relevant to real-world applications.
Share practices and learnings with the rest of the organization. Upskill your workforce on AI developments.

Researcher
Tomoko Yokoi is a researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.

Professor of Strategy and Digital
Michael R Wade is Professor of Strategy and Digital at IMD and Director of the Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

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