Author

Rajashree Rane

Rajashree Rane is a Worldwide BD and AI strategist & advisor to Retail and Consumer goods (RCG) leaders at Amazon Web Services (AWS), where she helps enterprises harness GenAI and cloud transformation to drive growth, enhance customer experiences, and optimize operations. With a career spanning RCG companies including Unilever, Amazon, and AWS, she brings deep expertise in translating AI innovation into measurable business outcomes. She is a board member of the Luxury 2050 Forum, where she explores how cloud innovation, AI, and sustainable technologies can reshape luxury experiences while preserving heritage. She holds an MBA from IMD Business School.

Latest articles

wistia-player[media-id='l2p62n5l85']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/l2p62n5l85/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }
Generative-Engine-Optimization-GEO-1

Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience