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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

LLMs will hallucinate forever – here is what that means for your AI strategy

September 12, 2025 • by José Parra Moyano in Artificial Intelligence • 6 min read

OpenAI’s research shows AI hallucination is unavoidable. Leaders must adapt strategies, using limits as opportunities for innovation and resilience....

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The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in AI • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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