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Following on from our Brain Circuit on the risks that can arise from your own implementation of AI, here’s how to defend against external disruption. ...

by Alfredo De Massis Published January 20, 2026 in Brain Circuits • 3 min read
Relationship conflict refers primarily to interpersonal incompatibilities and often leads to negative emotions, such as suspicion, annoyance, worry, and anger. It also fosters perceptions of interpersonal resentment, aversion, and hostility.
This denotes disagreement about the content of the tasks being performed or the processes used to perform a task, including different viewpoints, ideas, and opinions. In contrast to relationship breakdown, this type of conflict can be beneficial, as it can improve decision-making by generating new insights and diverse perspectives.
This distinction is particularly valuable because it identifies where conflict occurs while considering the unique context in family firms. For example, a task conflict between two family members may occur during a board meeting, while a conflict originating in the family domain may manifest not only in the workplace but also in more personal settings, such as the home.
Understanding the “why” of a conflict is about uncovering its underlying motives or causes. This is critical to improving your ability to manage and prevent destructive arguments while fostering productive discussion.
Conflict is not static. It evolves through processes that can lead to escalation, spillover effects, or eventual resolution. This evolution is often triggered by significant events such as children reaching adulthood and the complexity of the succession process. Conflict may also shift from one situation to another; for example, a conflict that begins at home may be brought into the business due to family dynamics.

To resolve conflict in family firms, you first need to identify the root cause and nature of the problem before you can stage interventions to prevent the situation from escalating and manage the conflict successfully.

Professor of Entrepreneurship and Family Business
Alfredo De Massis is ranked as the most influential and productive author in the family business research field in the last decade in a recent bibliometric study. De Massis is an IMD Professor of Entrepreneurship and Family Business at IMD where he holds the Wild Group Chair on Family Business and works with other universities worldwide.

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